Current location:World Walkthrough news portal > business
McDonald's praised for innovative ad that smells exactly like classic item on their menu
World Walkthrough news portal2024-04-30 09:00:26【business】2People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Address of this article:http://pakistan.whetstonetavern.com/content-55d199936.html
Very good!(2)
Related articles
- Nvidia to buy Israeli AI company for estimated $700M
- Sergio Aguero's iconic title
- Atletico Madrid star reveals the footballers'
- ULTIMATE GRAND NATIONAL GUIDE: Mail Sport's expert gives his verdict on all 34 runners
- Oracle bone script art exhibition unveiled in South Africa
- Bayer Leverkusen 2
- Blunders cost Crusaders dearly in loss to Waratahs
- Paulo Dybala mocks Matteo Guendouzi by during ill
- China's sci
- What time does Coachella 2024 start? What to know about the music festival.
Popular articles
Recommended
English Premier League takes another step toward introducing a spending cap
Ai Weiwei launches new exhibit, says still trying to understand studio demolitions
The 10 worst movie sequels of all time REVEALED
Tiger Woods starts his 26th Masters with an impressive birdie on his first hole
Trial starts in conspiracy
Sergio Aguero's iconic title
Auckland Transport to be stripped of planning powers
Is Phil Foden a shoo
Links
- Water conservancy repairs were organized to ensure irrigation in Yangzhou
- Revealed: The great town hall betrayal. Humza made big promises
- BRI a path of happiness benefiting world
- Dramatic moment carpenter, 25, who stabbed four people then murdered a Good Samaritan is arrested
- Xi Replies to Letter from Counter
- Commentary: China, a doer in advancing global climate governance
- China to firmly support high
- Yangtze River Delta ecological integration set an ecologically development sample
- CPC education campaign draws wide attention
- CIIE: a vivid reality of the world sharing Chinese opportunities